Section 1 - Campaign Building Essentials
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Pre Start Instructions
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Take This Quiz Before We Start
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2.1 Setting Up Your Account (12:16)
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2.2 Managing Your Account (3:14)
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2.3 How Do I Create The Facebook Tracking Pixel (3:55)
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2.4 How To Use The Chrome Pixel Helper
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2.5 Download For Wordpress
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2.6 How To Add The Facebook Tracking Pixel To Your Wordpress Site (4:51)
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2.7 How To Use Facebook Standard Event Codes (2:56)
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2.8 - MUST READ! What are The Nine Standard Events And How Do I Use Them
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2.9 Custom Audience Overview (2:21)
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2.10 How To Build Custom Audience Lists From Emails (5:18)
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2.11 Build Audiences From All Website Traffic (3:49)
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2.12 How To Build Custom Audiences Specific Webpages (3:42)
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2.13 Custom Audiences Specific Webpages And Not Others (4:08)
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2.14 How To Build A Custom Audience From People Who Have Not Visited Your Site In Some Time (1:41)
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2.15 How To Build Custom Audiences From Video views custom audience (7:00)
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2.16 How To Build Custom Audiences From Lead Ads (5:22)
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2.17 How To Build A Custom Audience From Page Engagements (4:44)
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2.18 - READ BEFORE NEXT VIDEO! What Are Lookalike Audiences?
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2.19 How To Build A Lookalike Audience From Website Traffic (5:27)
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2.20 How To Build A Lookalike Audience Mailing List (3:09)
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2.21 How To Build A Lookalike From Page Engagements (1:25)
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2.22 How To Build A Lookalike From Page Followers (1:17)
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2.23 READ BEFORE NEXT VIDEO - Targeting Your Audience Correctly
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2.24 How To Use The Audience Insights Tool (8:21)
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2.25 How To Target Your Ideal Clients Correctly (24:36)
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2.26 Understand Your Ads Budget
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2.27 Understanding The Bidding Process
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2.28 What Is An Ads Relevance Score
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2.29 What Ads Placements Should I Use
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2.30 When Should i Use The Accelerated Ad Option
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2.31 What Are The Design Recommendations For The Different Ad Types
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2.32 What Are The Different Ad Objectives (8:28)
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2.33 How To Boost Posts (18:26)
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2.34 How To Promote Your Page For Likes (Not Recommended!) (11:27)
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2.35 Increase Brand Awareness Campaign - Local Business (13:51)
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2.36 Running Ads To Your Website (15:31)
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2.37 Running Ads For Video Views (21:46)
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2.38 Raise Attendance At Your Event (10:50)
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2.39 Lead Generation Forms (21:18)
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2.40 Conversion Ads (17:13)
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2.42 How To Set Up A Messenger Placement Ad (17:19)
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2.43 how To Send A Messenger Ad To People Who Have Already Messaged Your Page (17:04)
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2.44 How To Create A Canvas Style Ad - Ecommerce (20:34)
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2.45 Where To Go To Troubleshoot Any Problems (7:10)
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2.46 How To Switch Off And Restart An Ad Campaign (1:08)
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2.47 Facebook Help Centre
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2.48 How To Appeal A Declined Ad
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2.49 What To Do If Your Ad Account Gets Blocked
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Take This Quiz Before Moving To Next Section
Retargeting Campaigns
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3.1 What Is Facebook Retargeting
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3.2 How To Retarget Traffic From Your Website (7:12)
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3.3 How To Retarget Visitors To A Landing Page That Have Not Converted (11:49)
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3.34 How To Retarget Someone Who Has Read Your Content Onto An Opt In Page (12:18)
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3.5 How To Exclude Anyone From A Campaign Who Has Made A Purchase Or Opted In (3:55)
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3.6 How To Build Custom Conversions For Retargeting Purposes (8:50)
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3.7 How To Retarget Anyone From A Canvas Ad (5:40)
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3.8 How To Retarget From Video Views (4:42)
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Take This Quiz Before Moving On
Test And Measure _ Very Important
