Welcome To My Brand New Facebook Ads University Membership Site.
You'll get unrestricted access to an ever-increasing collection of videos, courses, case-studies, Q & A sessions, checklists, reports, and webinars.
Each with one sole purpose in mind: To help you grow your business with Facebook Advertising.
You will gain access to the basics of advertising on Facebook along with regularly weekly content including webinars, updates on any changes from Facebook and regular case studies.
All this and more for less than the cost of a cup of coffee per day!
Your Instructor
Hey! I'm Claire, The Social Media Concierge. I am an award winning Facebook Advertising Consultant based in the North East of England.
I help business owners and entrepreneurs grow their business's with Facebook Advertising.
Whether you're that new start up business who's just dipping their toe in the Facebook ads water, a large brand OR you are just fed up of swimming against the constant Facebook tide of new features. I'm here to help you whatever your experience level or reason for wanting to run Facebook campaigns for your business.
I was recently awarded Best Social Media Marketing Business in the North East.
Course Curriculum
Section 1 - Campaign Building Essentials
Available in
days
days
after you enroll
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StartPre Start Instructions
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StartTake This Quiz Before We Start
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Start2.1 Setting Up Your Account (12:16)
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Start2.2 Managing Your Account (3:14)
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Start2.3 How Do I Create The Facebook Tracking Pixel (3:55)
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Start2.4 How To Use The Chrome Pixel Helper
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Start2.5 Download For Wordpress
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Start2.6 How To Add The Facebook Tracking Pixel To Your Wordpress Site (4:51)
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Start2.7 How To Use Facebook Standard Event Codes (2:56)
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Start2.8 - MUST READ! What are The Nine Standard Events And How Do I Use Them
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Start2.9 Custom Audience Overview (2:21)
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Start2.10 How To Build Custom Audience Lists From Emails (5:18)
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Start2.11 Build Audiences From All Website Traffic (3:49)
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Start2.12 How To Build Custom Audiences Specific Webpages (3:42)
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Start2.13 Custom Audiences Specific Webpages And Not Others (4:08)
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Start2.14 How To Build A Custom Audience From People Who Have Not Visited Your Site In Some Time (1:41)
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Start2.15 How To Build Custom Audiences From Video views custom audience (7:00)
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Start2.16 How To Build Custom Audiences From Lead Ads (5:22)
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Start2.17 How To Build A Custom Audience From Page Engagements (4:44)
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Start2.18 - READ BEFORE NEXT VIDEO! What Are Lookalike Audiences?
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Start2.19 How To Build A Lookalike Audience From Website Traffic (5:27)
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Start2.20 How To Build A Lookalike Audience Mailing List (3:09)
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Start2.21 How To Build A Lookalike From Page Engagements (1:25)
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Start2.22 How To Build A Lookalike From Page Followers (1:17)
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Start2.23 READ BEFORE NEXT VIDEO - Targeting Your Audience Correctly
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Start2.24 How To Use The Audience Insights Tool (8:21)
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Start2.25 How To Target Your Ideal Clients Correctly (24:36)
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Start2.26 Understand Your Ads Budget
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Start2.27 Understanding The Bidding Process
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Start2.28 What Is An Ads Relevance Score
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Start2.29 What Ads Placements Should I Use
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Start2.30 When Should i Use The Accelerated Ad Option
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Start2.31 What Are The Design Recommendations For The Different Ad Types
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Start2.32 What Are The Different Ad Objectives (8:28)
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Start2.33 How To Boost Posts (18:26)
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Start2.34 How To Promote Your Page For Likes (Not Recommended!) (11:27)
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Start2.35 Increase Brand Awareness Campaign - Local Business (13:51)
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Start2.36 Running Ads To Your Website (15:31)
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Start2.37 Running Ads For Video Views (21:46)
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Start2.38 Raise Attendance At Your Event (10:50)
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Start2.39 Lead Generation Forms (21:18)
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Start2.40 Conversion Ads (17:13)
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Start2.42 How To Set Up A Messenger Placement Ad (17:19)
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Start2.43 how To Send A Messenger Ad To People Who Have Already Messaged Your Page (17:04)
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Start2.44 How To Create A Canvas Style Ad - Ecommerce (20:34)
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Start2.45 Where To Go To Troubleshoot Any Problems (7:10)
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Start2.46 How To Switch Off And Restart An Ad Campaign (1:08)
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Start2.47 Facebook Help Centre
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Start2.48 How To Appeal A Declined Ad
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Start2.49 What To Do If Your Ad Account Gets Blocked
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StartTake This Quiz Before Moving To Next Section
Retargeting Campaigns
Available in
days
days
after you enroll
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Start3.1 What Is Facebook Retargeting
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Start3.2 How To Retarget Traffic From Your Website (7:12)
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Start3.3 How To Retarget Visitors To A Landing Page That Have Not Converted (11:49)
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Start3.34 How To Retarget Someone Who Has Read Your Content Onto An Opt In Page (12:18)
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Start3.5 How To Exclude Anyone From A Campaign Who Has Made A Purchase Or Opted In (3:55)
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Start3.6 How To Build Custom Conversions For Retargeting Purposes (8:50)
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Start3.7 How To Retarget Anyone From A Canvas Ad (5:40)
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Start3.8 How To Retarget From Video Views (4:42)
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StartTake This Quiz Before Moving On
Test And Measure _ Very Important
Available in
days
days
after you enroll
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Start4.1 A Case Study Of A High Converting Campaign
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Start4.2 How To Build An Ads Funnel (22:28)
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Start4.3 Split Testing Your Campaigns
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Start4.4 How To Create Multiple Ad Sets ln Facebook For Split Testing (8:52)
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Start4.5 How To Use Ad Espresso To Split Test Numerous Variations Of Ads (22:18)
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StartPlease Answer Before Moving On
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.